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Domain authority best describes a website or blogs ranking in the main search engines like Google,Yahoo or Bing. Not to be mistaken by page authority. A domain authority and age of a website is not the only factor which can define its positioning in the SERPs of Google,Yahoo or Bing search engines. One of the most important factors is the competitiveness of a specific sector and keywords used, as does creating good quality content, quality backlinks and on page SEO. You can research keywords on our SEO Tools Page.